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  <title>maybe logic academy</title>
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  <updated>2007-10-03T11:05:17+01:00</updated>
  <entry>
    <title>Why Johnny Can&#039;t Program audio lecture - week one</title>
    <link rel="alternate" type="text/html" href="http://www.aliak.com/content/why-johnny-cant-program-audio-lecture-week-one" />
    <id>http://www.aliak.com/content/why-johnny-cant-program-audio-lecture-week-one</id>
    <published>2007-10-02T00:04:03+01:00</published>
    <updated>2007-10-03T11:05:17+01:00</updated>
    <author>
      <name>kathy</name>
    </author>
    <category term="blog entry" />
    <category term="blog entry" />
    <category term="course" />
    <category term="maybe logic academy" />
    <category term="media" />
    <category term="persuasion" />
    <summary type="html"><![CDATA[<p>mind map (so far) of week 1 of Technologies of Persuasion online course.</p>
<p>Why Johnny Can't Program audio lecture - mind map notes. most of these notes are what the speaker, Douglas Rushkoff mentioned in the lecture - I've paraphrased some of it whilst taking notes.</p>
<p>files attached. remove the .txt from .html.txt files (drupal upload seems to be adding the .txt)</p>
<p>one of the other class members, monster (Caroline Jack) has <a href="http://www.maybelogic.net/persuasion//index.php?option=com_content&amp;task=view&amp;id=210&amp;Itemid=33">transcribed the audio lecture!</a>, so this would be a more complete / accurate account of it.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>mind map (so far) of week 1 of Technologies of Persuasion online course.</p>
<p>Why Johnny Can't Program audio lecture - mind map notes. most of these notes are what the speaker, Douglas Rushkoff mentioned in the lecture - I've paraphrased some of it whilst taking notes.</p>
<p>files attached. remove the .txt from .html.txt files (drupal upload seems to be adding the .txt)</p>
<p>one of the other class members, monster (Caroline Jack) has <a href="http://www.maybelogic.net/persuasion//index.php?option=com_content&amp;task=view&amp;id=210&amp;Itemid=33">transcribed the audio lecture!</a>, so this would be a more complete / accurate account of it.</p>
<p>bookmark @ 24:54</p>
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<ul>
<ul>
<li class="col" style="" id="FMFreemind_Link_1024628975FM"><span style="">why johnny can't program</span><br />
<ul class="subexp">
<li class="col" style="" id="FMFreemind_Link_569378465FM"><span style="">course website</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_127138275FM"><span style=""><a href="http://www.maybelogic.net/persuasion//index.php?option=com_content&amp;task=view&amp;id=209&amp;Itemid=32">http://www.maybelogic.net/persuasion//index.php?option=com_content&amp;task=view&amp;id=209&amp;Itemid=32</a> <a href="http://www.maybelogic.net/persuasion//index.php?option=com_content&amp;task=view&amp;id=209&amp;Itemid=32"><img src="why_johnny_cant_program-2454.html_files/icons/Link.png" alt="" style="border-width:0" /></a></span></li>
<li class="col" style="" id="FMFreemind_Link_225575280FM"><span style="">audio lecture</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_1536442266FM"><span style=""><a href="http://www.maybelogic.net/persuasion//images/stories/RushkoffLecture.mp3">http://www.maybelogic.net/persuasion//images/stories/RushkoffLecture.mp3</a> <a href="http://www.maybelogic.net/persuasion//images/stories/RushkoffLecture.mp3"><img src="why_johnny_cant_program-2454.html_files/icons/Link.png" alt="" style="border-width:0" /></a></span></li>
</ul>
</li>
<li class="basic" style="" id="FMFreemind_Link_861624077FM"><span style="">01/10/2007</span></li>
</ul>
</li>
<li class="col" style="" id="FM_FM"><span style="">throughout time, there have always been small groups of well educated &amp; well meaning people who help to promote cognition &amp; agency.</span><br />
<ul class="subexp">
<li class="exp" style="" id="FMFreemind_Link_645738477FM"><span style="">agency</span><br />
<ul class="sub">
<li class="basic" style="" id="FMFreemind_Link_742881001FM"><span style=""><a href="http://en.wikipedia.org/wiki/Agency_(philosophy)">http://en.wikipedia.org/wiki/Agency_(philosophy)</a> <a href="http://en.wikipedia.org/wiki/Agency_(philosophy)"><img src="why_johnny_cant_program-2454.html_files/icons/Link.png" alt="" style="border-width:0" /></a></span></li>
<li class="basic" style="" id="FMFreemind_Link_1100915357FM"><span style="">Agency considered in the philosophical sense is the capacity of an agent to act in a world. The agency is considered as belonging to that agent, even if that agent represents a fictitious character, or some other non-existent entity. The capacity to act does not at first imply a specific moral dimension to the ability to make the choice to act. Moral agency addresses issues of these type.<br />Human agency is the capacity for human beings to make choices and to impose those choices on the world. It is normally contrasted to natural forces, which are causes involving only unthinking deterministic processes.<br />In this it is subtly distinct from the concept of free will, the philosophical doctrine that our choices are not the product of causal chains, but are significantly free or undetermined. Human agency entails the uncontroversial, weaker claim that humans do in fact make decisions and enact them on the world. How humans come to make decisions, by free choice or other processes, is another issue.<br />The capacity of a human to act as an agent is personal to that human, though considerations of the outcomes flowing from particular acts of human agency for us and others can then be thought to invest a moral component into a given situation wherein an agent has acted, and thus to involve moral agency. If a situation is the consequence of human decision making, persons may be under a duty to apply value judgements to the consequences of their decisions, and held to be responsible for those decisions. Human agency entitles the observer to ask should this have occurred? in a way that would be nonsensical in circumstances lacking human decisions-makers, for example, the impact of Shoemaker-Levy into Jupiter.<br />In certain philosophical traditions (particularly those established by Hegel and Marx), human agency is a collective, historical dynamic, more than a function arising out of individual behavior. Hegel's Geist and Marx's universal class are idealist and materialist expressions of this idea of humans treated as social beings, organized to act in concert.<br />A similar use of the term agency can be found in social psychology, referring to the self-efficacy of a person, the ability of a person to act on his own behalf. [1]</span></li>
</ul>
</li>
</ul>
</li>
<li class="basic" style="" id="FMFreemind_Link_921657011FM"><span style="">everything stays pretty much the same</span></li>
<li class="col" style="" id="FMFreemind_Link_1142285769FM"><span style="">donald trump</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_1948930781FM"><span style="">he doesn't think twice about anything</span></li>
<li class="basic" style="" id="FMFreemind_Link_1528785618FM"><span style="">that's where his power really comes from</span></li>
<li class="col" style="" id="FMFreemind_Link_162136562FM"><span style="">he's got an other type of brain</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_564816683FM"><span style="">it's this other type of brain that dominates</span></li>
</ul>
</li>
</ul>
</li>
<li class="col" style="" id="FMFreemind_Link_119574626FM"><span style="">media literacy / teachers</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_1881606299FM"><span style="">trying to break 2000 years or more of cultural programming</span></li>
<li class="basic" style="" id="FMFreemind_Link_144009485FM"><span style="">this is the centre of something more radical than any revolution</span></li>
<li class="basic" style="" id="FMFreemind_Link_1001397499FM"><span style="">DR: "I don't think we can quite frankly"</span></li>
</ul>
</li>
<li class="col" style="" id="FMFreemind_Link_1457435647FM"><span style="">whenever a new medium arises</span><br />
<ul class="subexp">
<li class="col" style="" id="FMFreemind_Link_1736312704FM"><span style="">we end up teaching the "literacy of the last one"</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_659623318FM"><span style="">history : we get text</span></li>
<li class="col" style="" id="FMFreemind_Link_1960734473FM"><span style="">God says to Abraham, "you'll be a nation of priests"</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_1414437106FM"><span style="">which means, you'll be a nation of people who can read and write</span></li>
<li class="basic" style="" id="FMFreemind_Link_657366177FM"><span style="">priests - heiroglyphs - the only people who could read &amp; write; and pharoahs</span></li>
<li class="basic" style="" id="FMFreemind_Link_1554157782FM"><span style="">we actually got a small number of rabbis / priests who could read and write, mostly just read..</span></li>
<li class="basic" style="" id="FMFreemind_Link_1823185706FM"><span style="">plus a nation of 'hearers'</span></li>
</ul>
</li>
<li class="col" style="" id="FMFreemind_Link_1724191862FM"><span style="">printing press - renaissance period</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_285098133FM"><span style="">a way to write books</span></li>
<li class="col" style="" id="FMFreemind_Link_1143270051FM"><span style="">did we get a civilisation of 'writers'?</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_1577266990FM"><span style="">no - we got a civilisation of 'readers'</span></li>
<li class="basic" style="" id="FMFreemind_Link_1426032362FM"><span style="">deconstruct things</span></li>
</ul>
</li>
</ul>
</li>
<li class="col" style="" id="FMFreemind_Link_1356333253FM"><span style="">internet</span><br />
<ul class="subexp">
<li class="col" style="" id="FMFreemind_Link_1410148089FM"><span style="">now we get a civilisation of writers</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_761394816FM"><span style="">blogs</span></li>
</ul>
</li>
<li class="col" style="" id="FMFreemind_Link_623181695FM"><span style="">what we should have by now, is a civilisation of programmers</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_1462553759FM"><span style="">either you're programming, or you're programmed</span></li>
</ul>
</li>
<li class="basic" style="" id="FMFreemind_Link_362544741FM"><span style="">the technology that people are using on internet now, the interface / internet / conduit they are using is still circumscribed by the same corporate interests that controlled your parents</span></li>
<li class="col" style="" id="FMFreemind_Link_1808175444FM"><span style="">time warner / AOL</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_1558246792FM"><span style="">now, instead of people paying to watch Warner Brothers content, people pay them to upload their own content. who cares? it's the same money - going to the same people</span></li>
<li class="basic" style="" id="FMFreemind_Link_1896707785FM"><span style="">now, instead of doing this thing we think of as consumption, we're doing this other thing, that we think of as production, which is actually consumption</span></li>
<li class="col" style="" id="FMFreemind_Link_1729164752FM"><span style="">we work during the day, we come home and buy a video camera and pay the ISP and then upload the videos / productions that we made. and maybe they won't sue us for using their ideas &amp; icons from popular culture</span><br />
<ul class="subexp">
<li class="col" style="" id="FMFreemind_Link_754637998FM"><span style="">crowdsourcing</span><br />
<ul class="subexp">
<li class="col" style="" id="FMFreemind_Link_1401353822FM"><span style="">the money equation is the same</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_1209216595FM"><span style="">we're not actually looking at money and it's biases and how it's created</span></li>
</ul>
</li>
<li class="basic" style="" id="FMFreemind_Link_1150146488FM"><span style="">people's activity - renaissance / corporate way of creating people's media that we're building</span></li>
</ul>
</li>
</ul>
</li>
</ul>
</li>
</ul>
</li>
</ul>
</li>
</ul>
</li>
<li class="col" style="" id="FMFreemind_Link_1561415963FM"><span style="">what is energizing the rhizome?</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_137995789FM"><span style="">cash !</span></li>
<li class="basic" style="" id="FMFreemind_Link_1887625924FM"><span style="">the real currency that is moving through all of this</span></li>
</ul>
</li>
<li class="col" style="" id="FMFreemind_Link_1187289169FM"><span style="">kids</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_133737847FM"><span style="">they speak the language of this new media</span></li>
<li class="basic" style="" id="FMFreemind_Link_196682130FM"><span style="">they are developing the new languages</span></li>
</ul>
</li>
<li class="col" style="" id="FMFreemind_Link_1291682726FM"><span style="">adults</span><br />
<ul class="subexp">
<li class="col" style="" id="FMFreemind_Link_1729129990FM"><span style="">are we anthropologists?</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_39847306FM"><span style="">studying the kids? looking for the next big thing</span></li>
<li class="col" style="" id="FMFreemind_Link_1873538469FM"><span style="">or are we looking at the kids from a corporations pov</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_303781493FM"><span style="">eg how do we subvert this behaviour</span></li>
<li class="basic" style="" id="FMFreemind_Link_736127318FM"><span style="">how do we make what they're doing, about what we're doing?</span></li>
</ul>
</li>
</ul>
</li>
<li class="col" style="" id="FMFreemind_Link_1724747899FM"><span style="">how do we make this communications revolution into a content revolution</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_1449520761FM"><span style="">"content is king" - the message of the past decade</span></li>
<li class="basic" style="" id="FMFreemind_Link_5463412FM"><span style="">first there was devaluing of personal contact &amp; communication between people</span></li>
<li class="basic" style="" id="FMFreemind_Link_335166730FM"><span style="">and instead, value what content the corporations were outputting</span></li>
<li class="basic" style="" id="FMFreemind_Link_1894767304FM"><span style="">then people started using that content as a medium of exchange</span></li>
<li class="basic" style="" id="FMFreemind_Link_231279117FM"><span style="">and the corporations replied with 'oh you can't use that - we own that'</span></li>
<li class="basic" style="" id="FMFreemind_Link_632833332FM"><span style="">which shows how little the corporations know about interactivity</span></li>
<li class="basic" style="" id="FMFreemind_Link_1065949068FM"><span style="">and how much the corporations know about marketing</span></li>
</ul>
</li>
<li class="basic" style="" id="FMFreemind_Link_841357659FM"><span style="">communications revolution</span></li>
</ul>
</li>
<li class="col" style="" id="FMFreemind_Link_1108902424FM"><span style="">childrens tv programmes</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_1102851987FM"><span style="">they needed funding to produce the shows so the plush toys industry was started</span></li>
<li class="basic" style="" id="FMFreemind_Link_1836899013FM"><span style="">idea came from Japan where this was already successful, eg Transformers toys</span></li>
<li class="col" style="" id="FMFreemind_Link_1686588856FM"><span style="">biases of media</span><br />
<ul class="subexp">
<li class="col" style="" id="FMFreemind_Link_1058871575FM"><span style="">if the bias of the media is to create the promotion &amp; selling of the toys, then the stories themselves will change</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_650362106FM"><span style="">eg fantasy universes that are unconciously designed to promote the sale of toys</span></li>
<li class="col" style="" id="FMFreemind_Link_757115786FM"><span style="">that's why evolution became popular in Japan</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_339223753FM"><span style="">when you have evolution, you constantly have new models</span></li>
</ul>
</li>
</ul>
</li>
<li class="basic" style="" id="FMFreemind_Link_530484016FM"><span style="">basic media literacy</span></li>
<li class="basic" style="" id="FMFreemind_Link_1945700743FM"><span style="">the bias of the media changes</span></li>
</ul>
</li>
</ul>
</li>
<li class="col" style="" id="FMFreemind_Link_1903656725FM"><span style="">new media</span><br />
<ul class="subexp">
<li class="col" style="" id="FMFreemind_Link_1610328996FM"><span style="">this was the opportunity to change focus</span><br />
<ul class="subexp">
<li class="col" style="" id="FMFreemind_Link_66939820FM"><span style="">when TV was introduced there was an initial small change in focus</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_483321137FM"><span style="">people watched and produced educational programs</span></li>
<li class="basic" style="" id="FMFreemind_Link_1685639722FM"><span style="">but these didn't turn out to be the most popular in the end</span></li>
</ul>
</li>
</ul>
</li>
<li class="basic" style="" id="FMFreemind_Link_741180533FM"><span style="">emails, laptops, computers everywhere</span></li>
<li class="col" style="" id="FMFreemind_Link_342027339FM"><span style="">problem</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_1280251975FM"><span style="">on one hand, we have these tools that give us an inkling of our power as human beings to be the authors of our reality, of the very society that we're living in</span></li>
<li class="basic" style="" id="FMFreemind_Link_1752341890FM"><span style="">on the other hand, we're in a society where we are so pressured to create applicable skills, that we lose sight of that</span></li>
</ul>
</li>
</ul>
</li>
<li class="col" style="" id="FMFreemind_Link_947029324FM"><span style="">education conferences these days</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_1665404831FM"><span style="">are often about creating the "marketable student"; the "marketable graduate"</span></li>
<li class="basic" style="" id="FMFreemind_Link_898741263FM"><span style="">there's a lot of people putting money into creating these marketable skills</span></li>
<li class="basic" style="" id="FMFreemind_Link_397812131FM"><span style="">they're saying "how're we going to compete with the Chinese, the people in Bangalore"</span></li>
<li class="basic" style="" id="FMFreemind_Link_1356787261FM"><span style="">but they may have to let students in on the fact that there is a conflict - between trying to promote real lateral thinking and the ability to create, and construct an argument.</span></li>
<li class="basic" style="" id="FMFreemind_Link_276131352FM"><span style="">same things they're trying to do in academy</span></li>
<li class="basic" style="" id="FMFreemind_Link_1257183868FM"><span style="">some of the students are asking, 'why do we have to read McLuhan - these old white Europeans'</span></li>
</ul>
</li>
<li class="col" style="" id="FMFreemind_Link_575941416FM"><span style="">Walter J Ong</span><br />
<ul class="subexp">
<li class="col" style="" id="FMFreemind_Link_1914223080FM"><span style="">website url</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_92828925FM"><span style=""><a href="http://libraries.slu.edu/sc/ong/">http://libraries.slu.edu/sc/ong/</a> <a href="http://libraries.slu.edu/sc/ong/"><img src="why_johnny_cant_program-2454.html_files/icons/Link.png" alt="" style="border-width:0" /></a></span></li>
</ul>
</li>
<li class="basic" style="" id="FMFreemind_Link_141993443FM"><span style="">Walter Jackson Ong, S.J. (1912-2003) was a professor of English at Saint Louis University for over thirty years. Over the course of his career, Ong wrote a number of groundbreaking studies in the fields of orality and literacy studies. Some of these works include Orality and Literacy: The Technologizing of the Word, The Presence of the Word, and Ramus, Method, and the Decay of Dialogue.</span></li>
<li class="col" style="" id="FMFreemind_Link_1841227674FM"><span style="">Orality and Literacy &amp; Personality</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_47809653FM"><span style=""><a href="http://libraries.slu.edu/sc/ong/digital/texts/lincoln/lincoln02_en.pdf">http://libraries.slu.edu/sc/ong/digital/texts/lincoln/lincoln02_en.pdf</a> <a href="http://libraries.slu.edu/sc/ong/digital/texts/lincoln/lincoln02_en.pdf"><img src="why_johnny_cant_program-2454.html_files/icons/Link.png" alt="" style="border-width:0" /></a></span></li>
</ul>
</li>
<li class="col" style="" id="FMFreemind_Link_1467996578FM"><span style="">The End of the Age of Literacy</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_456515783FM"><span style=""><a href="http://libraries.slu.edu/sc/ong/digital/audio/ong_audiolecture5.mp3">http://libraries.slu.edu/sc/ong/digital/audio/ong_audiolecture5.mp3</a> <a href="http://libraries.slu.edu/sc/ong/digital/audio/ong_audiolecture5.mp3"><img src="why_johnny_cant_program-2454.html_files/icons/Link.png" alt="" style="border-width:0" /></a></span></li>
</ul>
</li>
</ul>
</li>
<li class="col" style="" id="FMFreemind_Link_1894251989FM"><span style="">ancient languages</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_1335017885FM"><span style="">don't exist any more</span></li>
<li class="col" style="" id="FMFreemind_Link_1691288849FM"><span style="">when you engaged with the computer in that way</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_1924828658FM"><span style="">you thought of the computer as a modelling environment</span></li>
<li class="basic" style="" id="FMFreemind_Link_1570348138FM"><span style="">you thought of that as a place where anything could happen</span></li>
<li class="basic" style="" id="FMFreemind_Link_1644095187FM"><span style="">that was a radically different way of understanding the tool, for those of us who had been raised on televison</span></li>
<li class="basic" style="" id="FMFreemind_Link_276879850FM"><span style="">because now we didn't think of the tv as a place to get programmed</span></li>
<li class="basic" style="" id="FMFreemind_Link_1078101207FM"><span style="">we thought of a tv event, because that's what the monitor was, as a place to build a world</span></li>
<li class="basic" style="" id="FMFreemind_Link_1884925083FM"><span style="">and then we started to look at other things in our world and wonder how they were programmed also</span></li>
<li class="basic" style="" id="FMFreemind_Link_1798524504FM"><span style="">what else is a social construction</span></li>
<li class="col" style="" id="FMFreemind_Link_583643201FM"><span style="">why are the roads in my town built this way?</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_1688385090FM"><span style="">it's not that God put them there</span></li>
<li class="basic" style="" id="FMFreemind_Link_1187134569FM"><span style="">some people, at some point decided where they would be</span></li>
<li class="basic" style="" id="FMFreemind_Link_1315626449FM"><span style="">and those people had certain agendas</span></li>
<li class="basic" style="" id="FMFreemind_Link_1926092395FM"><span style="">either they wanted traffic to move quickly</span></li>
<li class="basic" style="" id="FMFreemind_Link_481249651FM"><span style="">they wanted people to stop at stores</span></li>
</ul>
</li>
<li class="col" style="" id="FMFreemind_Link_272755047FM"><span style="">why are the streetcars gone?</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_1882752375FM"><span style="">so this makes you think, why don't we use streetcars any more?</span></li>
<li class="basic" style="" id="FMFreemind_Link_184847310FM"><span style="">well, because this big company made a lot of money in a sort of corrupt way, and wanted streetcars out so we'd all have to buy cars</span></li>
</ul>
</li>
<li class="col" style="" id="FMFreemind_Link_346408431FM"><span style="">all of this happened</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_942435907FM"><span style="">and it's not a matter of studying conspiracy theory</span></li>
<li class="basic" style="" id="FMFreemind_Link_1128751879FM"><span style="">it's a matter of understanding, that the world we live in - a lot of it has been intentionally programmed with certain biases</span></li>
<li class="basic" style="" id="FMFreemind_Link_1560834136FM"><span style="">and that most of the people who did that programming, are dead</span></li>
<li class="basic" style="" id="FMFreemind_Link_1168170778FM"><span style="">and most people living in this world, don't even have access to the way it was programmed, or even to the IDEA that it WAS programmed. to the NOTION that it was programmed. that people had intent</span></li>
</ul>
</li>
<li class="basic" style="" id="FMFreemind_Link_902877134FM"><span style="">so, playing with computers, most importantly, opened that</span></li>
</ul>
</li>
</ul>
</li>
<li class="col" style="" id="FMFreemind_Link_148895959FM"><span style="">the idea that the world we live in has been programmed with certain biases</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_845250116FM"><span style="">breaking down media opens you to this idea</span></li>
<li class="basic" style="" id="FMFreemind_Link_490197874FM"><span style="">and once you realise how a tv commercial is put together, you can understand how a politicians speech is put together.</span></li>
<li class="basic" style="" id="FMFreemind_Link_989119102FM"><span style="">you understand how everything is put together</span></li>
<li class="basic" style="" id="FMFreemind_Link_210050204FM"><span style="">once you work out how this is done, it's the acid trip moment, that so frightens the people who's money is in mainstream media</span></li>
<li class="basic" style="" id="FMFreemind_Link_1800204741FM"><span style="">and that's why they undo all the feedbacks</span></li>
<li class="basic" style="" id="FMFreemind_Link_1463124700FM"><span style="">I (Rushkoff) always talk about the effects of the remote control &amp; how it helps to deconstruct media</span></li>
<li class="basic" style="" id="FMFreemind_Link_1739818475FM"><span style="">the joystick, which helps us to demistify the interface</span></li>
<li class="basic" style="" id="FMFreemind_Link_646855238FM"><span style="">and the computer keyboard and the mouse that turns it (the computer) from a receiver, into a portal, into a do it yourself medium</span></li>
<li class="basic" style="" id="FMFreemind_Link_452273249FM"><span style="">but fear and money concerns undid this, very skillfully, undid these effects</span></li>
<li class="basic" style="" id="FMFreemind_Link_1348198681FM"><span style="">and kids who are using the remote, were considered to have a shortened attention span</span></li>
<li class="basic" style="" id="FMFreemind_Link_392693730FM"><span style="">and they start misusing the diagnosis of ADHD to be applied to anyone who is capable of being resistive to media programming</span></li>
<li class="basic" style="" id="FMFreemind_Link_1852846480FM"><span style="">the transparent interfaces of the 1980s and 1990s get replaced with Windows, and what is Windows about?</span></li>
<li class="basic" style="" id="FMFreemind_Link_1349084687FM"><span style="">the main communication of Windows is not about "we make the computer easier for you to use"</span></li>
<li class="basic" style="" id="FMFreemind_Link_750374624FM"><span style="">the main communication of Windows is about "stay back", "we will use the computer for you"</span></li>
<li class="col" style="" id="FMFreemind_Link_847260879FM"><span style="">how do you install a program in Windows?</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_503412063FM"><span style="">you invoke the Wizard</span></li>
<li class="basic" style="" id="FMFreemind_Link_1852324675FM"><span style="">why did they pick the Wizard? it's not the "helper"</span></li>
<li class="basic" style="" id="FMFreemind_Link_97661988FM"><span style="">it's the Wizard. because they're saying this is mysterious</span></li>
<li class="basic" style="" id="FMFreemind_Link_129793988FM"><span style="">this is magical</span></li>
<li class="basic" style="" id="FMFreemind_Link_973179304FM"><span style="">only the Wizard can move the applications into the applications folder</span></li>
<li class="basic" style="" id="FMFreemind_Link_1245229361FM"><span style="">do not touch it</span></li>
<li class="basic" style="" id="FMFreemind_Link_70760999FM"><span style="">no user serviceable parts inside</span></li>
</ul>
</li>
</ul>
</li>
<li class="col" style="" id="FMFreemind_Link_1341449051FM"><span style="">a shift from contact (to content - on the internet)</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_1319530736FM"><span style="">people were online, and talking to each other</span></li>
<li class="basic" style="" id="FMFreemind_Link_660463097FM"><span style="">in 1994, they found that the average family that had internet connection was watching 9 hours less television a week</span></li>
<li class="basic" style="" id="FMFreemind_Link_902262523FM"><span style="">this was a problem</span></li>
<li class="basic" style="" id="FMFreemind_Link_203291461FM"><span style="">so then they said, "let's not make the internet about contact, let's make it about content"</span></li>
<li class="basic" style="" id="FMFreemind_Link_943707661FM"><span style="">and they start getting us sidetracked from one another, and engaged yet again with their corporate crap</span></li>
<li class="basic" style="" id="FMFreemind_Link_138042334FM"><span style="">and they're all happy with us using it, and sending it around, and being all viral until it gets into their Digital Rights</span></li>
<li class="col" style="" id="FMFreemind_Link_1768845940FM"><span style="">now try using Windows Vista</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_318337757FM"><span style="">Vista is an operating system literally crippled by it's DRM, it's Digital Rights Management provisions</span></li>
<li class="basic" style="" id="FMFreemind_Link_1479276083FM"><span style="">so much so, that I (Rushkoff) think this is the most positive thing to happen to linux since it's inception</span></li>
<li class="basic" style="" id="FMFreemind_Link_300837703FM">
<span style="">it's so bad, that you can play something legal that you own, and Windows will come up and say "Windows doesn't think you have the rights to play this video - are you sure you want to proceed"</span></li>
<li class="basic" style="" id="FMFreemind_Link_1837729254FM"><span style="">that's scary</span></li>
</ul>
</li>
</ul>
</li>
<li class="col" style="" id="FMFreemind_Link_982689363FM"><span style="">educators</span><br />
<ul class="subexp">
<li class="basic" style="" id="FMFreemind_Link_611708190FM"><span style="">in the case of educators, what happens is that the lack of applications<br />
</span></li>
</ul>
</li>
</ul>
</li>
</ul>
</ul></div>
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