Century of the Self - video documentary

For the MLA Rushkoff course Technologies of Persuasion last week we had to read a couple of articles and watch a BBC video called Century of the Self. I've watched part 1 so far. it goes into Freud and his nephew Edward Bernays and his prolific Public Relations career. from the 1920s, where he convinced women to smoke cigarettes by creating a media spectacle using female debutantes in a parade and the slogan "Torches of Freedom", which was previously only a man's habit. then later contributed towards the rise of commercialism both prior to and following the stock market crash in 1929. he worked on many campaigns over the duration of his career and advised & created PR campaigns for numerous corporations, business leaders and government officials, in order to control the masses. he didn't think in single person terms - he thought in thousands of people.

he wrote a few books, one called Propaganda, in 1928 - this is his most important book. Bernays argued that the manipulation of public opinion was a necessary part of democracy:

Why Johnny Can't Program audio lecture - week one

mind map (so far) of week 1 of Technologies of Persuasion online course.

Why Johnny Can't Program audio lecture - mind map notes. most of these notes are what the speaker, Douglas Rushkoff mentioned in the lecture - I've paraphrased some of it whilst taking notes.

files attached. remove the .txt from .html.txt files (drupal upload seems to be adding the .txt)

one of the other class members, monster (Caroline Jack) has transcribed the audio lecture!, so this would be a more complete / accurate account of it.

bookmark @ 24:54

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