week1

For the MLA Rushkoff course Technologies of Persuasion last week we had to read a couple of articles and watch a BBC video called Century of the Self. I've watched part 1 so far. it goes into Freud and his nephew Edward Bernays and his prolific Public Relations career. from the 1920s, where he convinced women to smoke cigarettes by creating a media spectacle using female debutantes in a parade and the slogan "Torches of Freedom", which was previously only a man's habit. then later contributed towards the rise of commercialism both prior to and following the stock market crash in 1929. he worked on many campaigns over the duration of his career and advised & created PR campaigns for numerous corporations, business leaders and government officials, in order to control the masses. he didn't think in single person terms - he thought in thousands of people.

he wrote a few books, one called Propaganda, in 1928,
http://en.wikipedia.org/wiki/Edward_Bernays

his most important book, Bernays argued that the manipulation of public opinion was a necessary part of democracy:

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind."

the videos, available on Google Video, clearly show how the masses were and are controlled in America. interesting viewing!

part 1 :
http://video.google.com/videoplay?docid=-2637635365191428174

part 2:
http://video.google.com/videoplay?docid=-678466363224520614

part 3:
http://video.google.com/videoplay?docid=-6111922724894802811

part 4:
http://video.google.com/videoplay?docid=1122532358497501036

Watch the video

part of the video, audio performance by Somaya Langley who uses gestural movements combined with accelerometer sensors attached to her outfit, and David Wolf who provided the visual feast to accompany the soundscapes. part of Electrofringe 2006 festival in Newcastle, Australia, on sunday 01/10/2006.

http://www.thisisnotart.org/

http://www.thisisnotart.org/Members/ben/david-wolf-and-somaya-langley-tba/

TBA explores sonic city spaces through a gestural interface. In the current sociological climate, the city can be an alienating yet sonically rich space. Individuals potentially relate more closely to the city, the buildings and architecture than they do to the other inhabitants. However, the city is an ever-changing environment demolishing buildings, resurrecting monuments simultaneous moments of destruction and resurrection. Using footage of Newcastle as well as abstract and generative 3D systems, elements are combined and manipulated in real time using custom built applications developed with Quartz Composer and Max/MSP.

I went to 2005 electrofringe a few weeks ago in Newcastle, Australia. I haven't finished going over my notes or posting some of the links to the artist's projects, but one of the workshops I went to was on Quartz Composer hosted by dpwolf. The software runs on a MAC, which unfortunately I don't have. :( perhaps if we get a project bonus this year I might be able to save up for one so I can try the software (and also max / msp }. anyway, I also came across the name dpwolf on the videoblogging mail list and low and behold it's the same person. he seems to do some work with Adrian Miles, who does some great projects with video and interactive quicktime and media in general. small world. I'd love to do the course Adrian teaches but can't afford to give up work to do it fulltime. due to excessive work commitments, I had to drop the Internet Communication course I was doing at CQU. now that I've finally upgraded my (this) site and moving most of my projects online (so as not to be so dependant on my laptop in case of travelling without it), I'd like to experiment more with blogging, videoblogging, podcasting and digital art and music projects (in addition to listing other people's projects on the site), hence, why the blog posts here have now become more personal. I've been reading about and been across these media for a while but haven't had much time to play myself, so that's the goal for the next year (& hopefully continuing onwards).